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We’re used to Hershey’s releasing some pretty great—and sometimes slightly out-of-the-box—Reese’s innovations. From the Big Cup filled with caramel and potato chips to Reese’s peanut butter and chocolate-coated animal crackers, we’ve moved well beyond the plain peanut butter cup when it comes to snacking.
Last October, Reese’s even moved out of the sweet snacking space into a whole new territory with its savory Reese’s peanut butter-filled pretzels. With both the sweet and savory markets covered, Hershey’s is taking Reese’s to another new place: protein bars.
You might recall last year, Hershey’s One brand released the first-ever protein Reese’s Peanut Butter Lovers bars that had the smooth peanut butter flavor of the center of a Reese’s cup—but with 18 grams of protein. Now, another one of Hershey’s protein brands is releasing a Reese’s peanut butter collab that’s “so good, you’ll think it’s candy”—and it actually uses Reese’s ingredients.
The Hershey-owned brand Fulfil is releasing an all-new Chocolate Peanut Butter Bar Made with Reese’s Peanut Butter, along with its new Biggest Bar and Protein Bites.
The New Fulfil Reese's Chocolate Peanut Butter Bar
Allrecipes/Fulfil
Fulfil has revamped its Chocolate Peanut Butter Bar and, this time, it’s made with real Reese’s peanut butter. The new bar features creamy Reese’s peanut butter, crunchy peanuts, and a creamy chocolate coating—and clocks in between 15 and 20 grams of protein, depending on the size.
Fulfil’s Chocolate Peanut Butter Bar is available in the original 40-gram size, as well as the all-new Biggest size, which is 55 grams.
The brand added 15 extra grams of goodness to its Chocolate Salted Caramel, Chocolate Peanut Caramel, and Chocolate Peanut Butter bars, which also adds five extra grams of protein—making each serving a whopping 20 grams of protein.
If you don’t want the super-sized bar, Fulfil is also taking its offerings to the other end of the sizing spectrum with its new Protein Bites. The poppable snack features seven bites in every pouch, ringing in at 16 grams of protein per pack. Fulfil’s new Protein Bites are available in both Chocolate Salted Caramel and Chocolate Peanut Caramel flavors.
The new collection of protein-packed snacks and bars is now available at major retailers nationwide, including Target, Walmart, Kroger, and Amazon.
Next time you need a pick-me-up midday snack to keep you full until dinner, look no further than that Reese’s-filled bar in your pantry.
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